To this union created six custom formulations, split into various “skin kin” categories – White Pearl, Fair Lady, Honey Honey, Bronze Venus, Brown Sugar, and Black Pearl – that address the most common skincare needs of each group. The Say What?! Foundation, which has 51 shades, employs the Fitzpatrick scale – measuring the skin’s reaction to the sun.

Similar to Fenty Beauty, Uoma resonates with the inclusivity of products allowing them to be enjoyable and utilized by the masses – including other races. Uoma, which means “beautiful” in Igbo (one of the main languages spoken in Nigeria) is inspired by the rich ethnic diversity of Africa and has an expansive product lineup that caters to a variety of skin tones and undertones to match. Uoma Beauty (pronounced oh-ma), a new cosmetics line started by Nigerian – born, London-based Sharon Chutere, a former LVMH executive and all-around beauty veteran. It’s Rihanna’s world and we just live in it (not that we’re mad about it, either). The Gloss Bomb adds the finisher with a nice shimmer that’s hydrating and lightweight. The Match Sitx, which comes in matte and simmer shades, provide options for concealing, contouring and highlighting. The Soft Matte Foundation glides over creating a natural matte finish for all skin tones. The Pro Filt’r Instant Retouch Primer serves as a thick, non-tacky base – perfect for prepping the skin. Thanks to its large variety of beauty products containing a 40-shade foundation range, a universal lip gloss shade and now extravagant lipstick colors and eye shadows, Fenty is proving that the brand is unstoppable. Releasing 90 products for its first campaign, in one go, and leaving no skin tone behind Rihanna has propelled the brand to the top, making it the leader of diversity and inclusivity in the beauty industry. It represents her view by curating products that resonate for African American women.

Beauty isn’t a name Rihanna slapped on a product. To say that Fenty Beauty has completely changed the makeup industry is an understatement.

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